Social Media Marketing is an extremely complex concept. From creating profiles on social platforms Facebook, Twitter, Instagram, Google My Business to paid advertising, communication with fans, customer service and various interactions. Social media allows cross-functional interactions with your brand community, as well as building your social identity on an unlimited scale, which can contribute to direct conversions.
Through social media, companies can address different groups of communities, such as customers, employees, media journalists, in order to promote brands, as well as the overall theme of the brand.
At the strategic level, social media marketing allows the management and implementation of specific goals, as well as the creation of a business social culture. Direct, informal communication with the target group that has declared a real interest in your service or product.
For an effective business social identity, it is necessary for marketers, experts in digital social marketing, to stimulate the generation of consumer content. This is media content created rather than paid, which works in favor of the company’s business goals in an organic way. The content is often used to brand messages to target audiences, but also as a means of communicating with employees and partners of the brand.
Social media allows personal and business communication, by building social connections in real time, as well as entire communities, interest groups and closed societies.
The main mechanism of functioning of social media in the principle of viral dissemination of information. The concept of Viral Marketing or Word of mouth, whose main distribution channel is social platforms, is also strongly established.
Social platforms are based on the creation of virtual societies in which users express their needs, desires and values online. Social media marketing connects those virtual users and audiences with businesses that can meet their needs.
SOCIAL MARKETING SERVICES
CREATION OF SOCIAL PROFILES
Creating social profiles in networks and platforms suitable for the brand, initially shaping the vision and generating the first fans. Basic account settings and linking to a corporate website
GENERATION OF REGULAR CONTENT
Maintaining a social profile requires constant care for the content offered to fans and followers. The lack of frequently updated information creates low social activity and a bad brand image
PROFILE SUPPORT AND COMMUNICATION WITH FANS, FOLLOWERS
Communication with the community can be daily or even hourly, depending on the activity of the business and the frequency with which it generates news, new products and the corresponding need to communicate with potential and existing users.
A well-designed social media page has the power of a well-maintained website. Visual updating is as important as updating content.
Creating a social profile, in itself, may not be enough without the user-generated content being distributed quickly and correctly.
PAID ADVERTISING MANAGEMENT
Paid advertising on Facebook requires competence, proper settings, conversion tracking and statistical analysis.