The value of Search Engine Optimization (SEO) in marketing cannot be overstated. You make your site open to customers by optimizing pages, including blog posts. And it works because of keyword-driven knowledge search: Google and Yandex’s work is based on this theory.
Is it true, however, that having a blog would help you rank higher in search results? Here are 12 of the best SEO tips for enhancing your content rankings. Unfortunately, they are unable to cover any of the search engine optimization laws. These tips, on the other hand, can come in handy for rookies at the start of their careers.
1. Focus on 1-2 long tail keywords
It’s not about stuffing as many keywords as possible into your text when it comes to optimizing blog posts. Instead, you should avoid doing so because search engines read these keys and rate the site lower in the search results. This approach is basically gray-haired SEO. Search engines priorities messages, ensuring that the text meets the visitors’ purpose and requests. As a result, it is important to include keywords in the text so that it appears natural and logical.
This rule of thumb works well in practice: for any blog post, concentrate on 1-2 long tail keywords. What is their purpose? The audience objectives are the subject of longer question-based keys. For example, from an SEO perspective, the term “how to write a blog post” is much more effective than the short question “blog post.”
2. Include them in specific post elements
It’s time to integrate your keywords into your blog post now that you’ve identified them. Where, exactly, is the question? Title Tag, header and body text, URL, and meta summary are the four key locations.
The first step for a search engine and a reader in assessing the importance of your content is to look at the title of your blog. It appears on the first page of Google, and the use of a keyword is critical.
The keyword must appear in the title’s first 60 characters. Until trimming, this is the size of the text that fits into the search results line. In technical terms, Google counts the number of pixels in a piece of text rather than the number of characters. Standard search results have a range of 600 pixels, or 60 characters.
Header and Body of the message
Use keywords in the body copy on a regular basis. It’s more important to consider what matters to your audience when creating content than how many times a keyword is used. The law of “more is better” does not apply.
The URL is often used by search engines to decide the subject of the article. And it’s one of the first things the bot searches for. Since each post has its own address, you can customize URLs as much as you want. The most important thing is that it is user-friendly and includes 1-2 keywords.
The meta description of the page is meant to give both the search engine and the user information about the post’s content. Although it has no direct effect on conversions, a well-designed and interesting meta description will increase traffic.
3. Mobile version and responsive design
Most users perform their searches on mobile devices rather than computers. And for both users, Google presents results that are optimized for mobile devices first. What steps do you take to make your blog mobile-friendly? Use a responsive design approach. On any browser, responsive websites have a single URL for all pages. There will be no splitting of search clicks between different URLs.
4. Optimize your meta description
We already covered the meta description and the use of keywords in it in point 2. This parameter can be up to 300 characters long in theory, but keep in mind readability. For each tab, there are two options for filling meta-descriptions: automatic and manual.
The guidelines for developing a summary are set in the content management system or SEO plugin for CMS in the first example. You can give this message your own meaning and place accents where appropriate by manually filling in the description tag.
5. Optimize images using alt text
Photos that illustrate and complement the text content should be used in blog posts, in addition to text. However, there is one caveat: search engines do not recognize image content, instead relying on SEO tags to decide what the image is about. These tags also help with image search rankings.
This is what a complete image tag might look like:
<img class = “wt-blog__normal-image” src = “tools-image.jpg” alt = “tools-description” title = “Tools“>
How do I optimize images with alt text?
If the image appears in a blog post with a similar topic, the alt text should accurately explain the image’s content and provide the search engine with context for indexing the image.
6. Do not use many similar subject tags
Topic tags can help you organize your blog’s content, but don’t use them excessively. The use of many identical tags which be mistaken for duplicate material by the search engine. Tags like “blogging,” “blog,” and “blog posts,” for example, are too close to be attached to the same article. Reduce the number of identical tags in your blog posts if you see them.
7. Correct URL structures
The site’s configuration should be easier to grasp thanks to the URL scheme. This gives consumers an idea of how the content will be organized and what they should expect. Readers may use the URL framework as a categorization method to help them find out where they are and how to get to other websites.
8. Use internal links
External links assist search engine spiders in assessing the availability and importance of content. Internal ties between site pages are the same way. Write about a topic that has already been discussed in a previous article, e-book, or section of the website? Include a link to this article. Internal links not only help to keep visitors on your site, but they also show search engines other related sites.
9. Use Google Search Console
Performance is a part of the free Google Search Console that lets you evaluate impressions and conversions from Google searches. The report is helpful in determining the keywords that users used to find blog material. Here’s where you can learn how to use Google Search Console.
Many content marketers are attempting to improve search engine rankings by optimizing blog posts. However, such posts will not automatically rate highly. For content to achieve a certain amount of weight, it must be published in a systematic manner over time. However, in the long run, it is worthwhile.
10. Use clustering
Another move toward establishing a consistent site layout is clustering your blog. It’s difficult to locate at least one record on a subject of interest as documents pile up one after another. Another downside is the rivalry in the search engine rankings from similar entries. Instead of adequate growth in the grouped material, “stagnation” or even a rating drop occurs.
11. Create evergreen content
Many books and articles have been written about “evergreen material” (by evergreen content). This is understandable because advertisers want to make sure that the content they produce is useful for a long time. Of course, it’s not easy, and in some cases, it’s impossible. But we must work hard.
12. Update relevant and remove obsolete content
More than just content development is involved in SEO. Of course, new materials should be published on a regular basis, but the “old” should not be overlooked. This involves reworking and updating existing blog posts as well as deleting those that are no longer relevant.
Crawling modified content takes a fraction of the time it takes to index new content. It will appear higher in search results, bringing more users and potential customers your way. Furthermore, updating an existing piece of content requires much less time and energy than creating a new post. Furthermore, good content’s lifetime is extended by upgrading and some adaptation.
The aim of updating content is to keep it current rather than to make a move. For example, statistics may be out of date, a product included in the ranking may be discontinued, and so on.